“In a way, it was a weird type of punk maneuver,” says Brendon Babenzien of Noah, explaining his decision to offer tailored garments in his collection, which is better known for a kind of downtown zeitgeist than traditional formalwear. Given his resume (namely, as creative director of eminent streetwear brand Supreme), Babenzien’s shift toward more grown-up garments caught many pleasantly off-guard.When Babenzien launched Noah in the fall of 2015, smatterings of Supreme were evident but, on the whole, it was a more mature collection—equal parts nostalgic and refreshing, with a handful of preppy and sportswear staples laced with sub-cultural references. There was one piece of particular importance in that debut collection: a double-breasted jacket cut from camel wool with purple and green pinstripes. At once elegant and irreverent, it was a DB that appealed to streetwear-obsessed teenagers and middle-aged men rebelling against the status quo.

Source: Noah’s Brendon Babenzien on Making Suits Look Fresh – Robb Report